Search Engine Optimization (SEO) is how Google ranks the website when each query is entered in its search engine. If there was no SEO, then it would have been easy to manipulate and alter the search results, so that the website that contains the most links or pages is shown at the top. The presence of SEO fairly displays the search results. The chances of altering or manipulating the search results are reduced and the websites that appear at the top are there because it is fair and they deserve that spot. A website that attracts more visitors is connected to high search engine rankings. Therefore, these websites have better chances of appearing higher in search results.
Impact of SEO on your Business
Moreover, researches have shown that almost 95% of users and visitors trust search engines. Hence, appearing within the first page of the search results, particularly at the top, will show the users that your website is authentic and credible business. Plus, when you rank higher in the results pages, your website generates a lot more traffic and a lot more clicks. Also, SEO improves the user experience, which increases the chances of customers returning back and becoming repeat buyers of your business.
Furthermore, competitive industries sometimes spend massive amounts of money in order to get paid website traffic. However, SEO is very cost-effective (if done smartly!). While you can still buy ad space on your website, if you have a tight budget, with SEO you can get qualified organic traffic right to your website without really paying for it.
Benefits of SEO and SEO Company
Listed below are numerous reasons that showcase the importance of SEO for your website:
- Often times, organic search is the primary source of getting real organic traffic to a website and SEO plays an important role in making that happen.
- SEO helps in building trust and credibility of your website.
- Local SEO results in more engagement, conversions, and of course local foot traffic.
- SEO greatly affects the buying cycle.
- When you understand SEO, you also get an idea of how the World Wide Web works.
- SEO is a long-term strategy, and not something temporary. Meaning it will always impact your website.
If you are looking for the best SEO Company in Toronto, Canada, then your search is over. Here, at TwC Studio, we have a renowned SEO experts in Toronto in our team, helping our clients get the rankings they aim for. We provide SEO packages that start from $499. With us, all of your SEO needs will be taken care of whether it be on-page, off-page and/or technical SEO. Contact us now let us help you grow your business!